Building a Brand Off the Field

Feb 8, 2024 | Community Involvement

College athletes score big with Moody College NIL branding class

Quinn Ewers is no stranger to endorsement deals. The star Longhorn quarterback and University of Texas at Austin sophomore has done ads for Sonic, Holy Kombucha and the Austin-based Davis Law Firm.

So when he was looking for classes to take last year, he decided to sign up for Moody College of Communication’s new Impact of NIL in Sports course, a partnership between the Stan Richards School of Advertising & Public Relations and UT Athletics that pairs student-athletes with other students to learn about strategic branding and the history of name, image and likeness in sports.

In 2021, the Supreme Court ruled that college athletes, like professional athletes, could earn money off their name, image and likeness, including through public appearances, selling signed merchandise, delivering speeches and endorsing products.

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